Dancehall music pulsates through the streets and clubs worldwide, but its roots run deep in Jamaica. From the original days of sound systems to the up-to-date digital era, Dancehall has always been about the riddim. The pulse is king, and producers are the lords of crafting these infectious grooves that get everyone moving. Legends like King Tub

When you take a sip o' rum, you ain't just savorin' somethin' sweet and spicy/strong/bold. You be tastin' history itself. Way back when, in the days of yore, rum bubbled like water down here in the islands/caribbean/tropics. Dis here ain't no ordinary booze. It's a legacy/tradition/story passed down from grandaddy to grandchild, told 'round campfir